Our Mission

Project We Forgot (PWF) is a movement to advocate and encourage awareness of dementia among the young. We are a community to inform, empower and support younger caregivers (age 39 and below) to persons with dementia.

What We Do


Our Community.

Project We Forgot (PWF) provides an online space of identification for young caregivers caring for a loved one with dementia through personal stories. We drive strong outreach across social channels through branded content to target the young.

Our Focus.

We are focused on dementia outreach, awareness and supporting young caregivers. We advocate and build a community of support for young caregivers who may be caring for a parent or a grandparent with dementia.

Our Work.

The 4 Pillars of Project We Forgot (PWF)

Online Community

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  • Humanise the journey through story-telling
  • Provide an online space of identification for young caregivers
  • Digital library of guides and resources

Offline Local Chapter Activations

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Global Collaborations & Partnerships

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Working with a global network to gather insights to build better support, we cover surveys, research work and take on consulting projects focused on product or programme development targeted for the younger community.

Workshops, Training & Programmes

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  • Support Young Caregivers within Schools and Organisations
  • Partner to Educate:
    1. Youth & Teachers  2. Young Adults  3. Corporates

Increase availability of formal and non-formal support for young caregivers.


Increase awareness and education amongst young people on the impact of dementia on both caregivers and persons with dementia

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Increase awareness of needs of caregivers at formal institutions (schools and workplaces).

Our Team

We are a team of enthusiastic and innovative individuals, who have a passion for dementia outreach, awareness and supporting younger caregivers. We build our team with individuals who have been or are caregivers and would like to give back. Our skills span consultancy, editorial, creative, dementia care, design, digital development, organisational development and events. Local chapter representatives lead the outreach and support activities by bring global practices to their local community.

Melissa Chan

Melissa combines her love for story-telling, digital marketing and branding to bring creative ideations and campaign experiences to life. Her work with PWF is inspired by her journey as a previous young caregiver to her dad with young-onset Alzheimer’s. An active believer in the power of collaborations and partnerships, Melissa serves as a member for the World Young Leaders in Dementia (WYLD).

Jeremy Mok

Jeremy believes that everyone deserves care regardless of their background. He made a recent career switch and is now with an eldercare NPO in Singapore. Inspired by his own journey caring for his grandma with dementia, he understands first hand that all caregivers need help – including the younger ones. Jeremy hopes to contribute to PWF by helping the community better understand dementia and the impact on caregivers.


Joanna Sun

Joanna is a private consultant and PhD candidate at University of Wollongong. She is undertaking a research project on adapting a dementia enabling environment audit tool for Singapore. Her background as a care assistant, nurse, healthcare administrator and life experiences with dementia has led her to develop a passionate and active involvement in the aged care industry especially in the areas of dementia care.


Gabrielle Lee

Gabrielle is an organisational development consultant. She drives, crafts and contributes to transformation and growth in clients’ lives. She has spearheaded several large-scale people development initiatives for multinational corporations, including one that spanned 6 key business locations across Asia Pacific. Gabrielle supports PWF through program planning and content contribution.

Cher Han Lee

Cher Han believes in making a dent in the universe. As a photographer, he is committed to creating images and stories that are purposeful, authentic, and quietly ambitious. He uses his photography to inform, comfort, amaze, and inspire the community around him. With a background also in business, marketing and sociology, Cher Han contributes through strategy and ideation processes.

YJ Yeap

A scientist-in-training, YJ has had the opportunity to work on projects pertaining to Alzheimer’s. She was further acquainted with the ravages of Alzheimer’s by witnessing her good friend struggle as a caregiver and grapple with the eventual loss of a parent to the disease. She hopes that PWF can provide a glimpse into the extraordinary lives of caregivers and their loved ones to raise more awareness for the oft-underappreciated and overlooked realm of palliative caregiving.

Lin Wang_CN

China / Lin Wang

Local Chapter Representative in China

Lin Wang is currently a young caregiver to her dad who was diagnosed with young-onset Azheimer’s, 7 years ago, at age 54. Canadian Chinese but having lived the bulk of her life in Beijing, Lin leads the Project We Forgot (PWF) Chapter in China. She is inspired by her journey and wants to do whatever she can to help other individuals in her community better understand dementia, point them to the right support services and share what they can do to make a difference. 

王琳目前是一位年轻的照顾者. 她的爸爸7年前在他54岁的时候被诊断患有早发认知症。在北京土生土长得加拿大华侨, 她领导当地中国 Project We Forgot (PWF) 的部分。作为照顾者,她希望能帮助到更多像她一样的年轻人,让他们了解和知道他们不是孤独的,不是没有希望的,可做的还很多很多。

The Story

Find Out How Project We Forgot (PWF) Started Here

The Inspiration Behind Project We Forgot

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 The Story.

“I was about 14 when my dad was diagnosed with young onset Alzheimer’s. The doctors attributed it to the belated emergence of effects from an accident he had when he was younger. For the next 10 years, I lived everyday seeing my father fight the disease and the family’s struggle to redefine normalcy…until he passed on in 2014”

Losing him has made me think about the millions of other people who are affected by Alzheimer’s, who may not know what to do with their family members who have it; or feel helpless and hopeless in the long months and years of caring for someone who is slowly slipping away.

I wanted to draw from my experience to do something for him to live on in his memory. My faint memories of him were from a younger age and I never really got the chance to know him better as a person and as a father, before we had to finally let him go. Project We Forgot is partially a tribute to my father.

Many of you who have or are going through the caregiving journey would know that it is one heck of a learning curve and experience. From understanding the diagnosis to coming to terms with it, learning on a daily basis what the disease does and what it robs from a person, balancing the caregiving with the urgent needs of the family, and simply, experiencing the heartache of missing a person when he is right in front of you – it’s a lot to handle.

It’s true that we can’t control this illness or fight against time, as much as we want to. But we don’t have to let it get the better of us. This is why I’ve been inspired to create this community to tackle the need for greater awareness and support – one that offers a younger and fresher take on the disease while focusing on the digital generation, to build a community of support and to let people know what Alzheimer’s truly is by humanising the disease.

As I build this, I often picture myself as a teen and imagine how much of a difference having such a community of support would have helped me and my siblings when we were going through my dad’s illness. I hope that this space will allow caregivers to find their place to identify and connect with other individuals who might understand what they are going through. And especially to the younger ones, for them to know that they are not alone, to know that it is ok to speak out about it, and to use their journey to inspire others.

Thank you for joining us in our adventure as we build this for you and with you. My team and I are constantly humbled by the support we get and your feedback helps steer us in the right direction. We ask for your patience as we test and grow this. Feel free to reach out to us should you have any ideas or feedback in helping us push this better together!

Melissa Chan
Founder, Project We Forgot

Contact Us

Have A Story to Share ?

We want to hear all stories big and small from both caregivers and supporters! Both the good and tough bits. A photography or film collection you have shot or even an interesting way you’ve taken action to support the cause.

Help inspire someone today.

Share Your Story

Interested in Joining the Team ?

Thinking of joining our team ? Want to hear more about to lead a local chapter to start outreach and efforts in your community ?

Contact team@projectweforgot.com for more information.

Say Hello to Us!

Interested in collaborating, questions about the work that we do, press inquiries, or simply just want to drop us a line or two?

Reach us at hello@projectweforgot.com or fill out the form below. We love hearing from you and aim to respond to emails within 2 business days.